Legacy Challenge

Join the PETA Legacy Challenge

Create a Gift of Compassion for Tomorrow—and Activate a Gift for Today.

Complete and disclose a gift in your will or trust, or by beneficiary designation to create an enduring legacy that will help animals for generations to come.

Strengthen PETA’s Work for Animals Today and for Generations to Come

A small group of generous PETA donors has established the Legacy Challenge Fund. By letting us know now that you have included a gift to PETA in your will or trust, or by beneficiary designation, you will unlock an immediate donation from the fund—up to $5,000—in your name. Sharing your gift intention with us now will increase your impact for animals—today and into the future.

This special way to help animals is only available for a limited time. Today, by taking just two steps, you can do even more to advance our shared vision of a cruelty-free world for all animals:

  • Include a gift for PETA in your will or trust or by beneficiary designation.
  • Tell us the details of your future gift by completing the form here.

By completing these steps, you’ll activate an immediate PETA Legacy Challenge donation of up to $5,000 to us!

Legacy gifts planned with generosity and foresight play a critical role in sustaining our work to create a more compassionate world. Our efforts today would simply not be possible without gifts planned years ago by supporters like you. These meaningful gifts strengthen programs that give all animals the chance to experience life as it was intended: free from cruelty, exploitation, and neglect.

Unlock My Donation

How You Can Benefit by Joining the PETA Legacy Challenge

When you join the PETA Legacy Challenge, you make an even greater impact for animals – today and for generations to come. You benefit, as well:

You unlock an immediate donation from the Legacy Challenge Fund that will be used now to help stop cruelty to animals wherever it occurs.

By creating a legacy of support for animals, making the world a kinder place becomes a part of your life story.

We welcome you into PETA’s Augustus Club, our way of honoring a special group of supporters like you who have made this extraordinary commitment to our work.

You can inspire other people to support PETA, making an even greater impact, while being recognized for your generous commitment. However, if you prefer, we will honor your choice to remain anonymous.

You demonstrate your commitment to creating a world where animals live free from harm and exploitation.