Join the Legacy of Kindness Challenge!

Activate your immediate matching donation to end animal suffering – today and in the future.

214 gifts reached out of our goal of 500 gifts.

Please complete and disclose your future gift soon. The Legacy of Kindness Challenge will only last as long as funds are available.

Your Future Gift, Making A Difference Today

A small group of generous PETA donors has pooled together $500,000 to create the Legacy of Kindness Challenge Fund.They want to ensure that PETA will always have the resources needed to rescue animals, conduct more eye-opening investigations, and stamp out cruelty and speciesism.

Joining this challenge is easy. Just notify us that you’ve included PETA as a beneficiary of your will, trust, or other planned gift and you’ll instantly unlock an immediate gift to us of $1,000 from the fund! 

If you have ever considered including a gift to animals by naming PETA in your will, trust, or by beneficiary designation, now is the perfect time. To activate your immediate contribution, please tell us about your future gift below. Sharing your gift intention with us now will make a world of difference for animals today and well into the future.

“It gives us peace of mind to know that our commitment to PETA will continue to work for animals long after we are gone.”

Dahvia and Sean Lynch, Legacy Challenge participants

You can choose to direct your unlocked $1,000 towards one of the following PETA funds:

Investigations & Rescue Fund

PETA’s Investigations & Rescue Fund program supports undercover investigations to expose cruelty and animal abuse and gives us the resources we need to rescue animals from horrific conditions. PETA U.S. has carried out more undercover investigations than all other animal protection organizations combined.

Global Compassion Fund

PETA’s Global Compassion Fund supports rapid-response and relief programs, including supplying urgent veterinary care and supplies to animal victims of hurricanes, earthquakes, conflicts, and other crises, such as the war in Ukraine. The Global Compassion Fund also powers worldwide spay/neuter campaigns that are effectively addressing the homeless-animal crisis in places like India, the Philippines, and Romania.

Science, Technology and Innovation Fund

PETA’s newly created Science, Technology, and Innovation Fund helps us use game-changing innovations to prevent millions of animals from suffering. This groundbreaking work helps PETA scientists, campaigners, researchers, and others who are helping create a brighter future for animals.

With the support of this fund, our scientists develop and promote the use of more modern, human-relevant research methods that will keep animals out of laboratory cages. The fund is also helping advance our work in new ways by helping some of the biggest names in the clothing industry replace skins, feathers, and fur in their lines.

How the Legacy of Kindness Challenge Works

A gift in your will or trust or by beneficiary designation signifies your long-standing commitment to animals as we work to make the world a kinder place for animals. Here are some ways to create a future gift that will make a difference and join the Legacy of Kindness Challenge.

Gifts in Your Will or Trust

There are several simple ways to include a gift in your will. To provide a percentage of your estate, use the following language:

I, [NAME], of [CITY, STATE ZIP], hereby give, devise, and bequeath to People for the Ethical Treatment of Animals, Inc., federal tax identification number 52-1218336, with the permanent address of P.O. Box 42516, Washington, DC 20015, _____percent (____%) of my total estate, determined as of the date of my death for its unrestricted use and purpose.

Other options include:

A specific bequest is a gift of a specific sum of money or an item of property. For example, “I give a sum of $25,000 to PETA,” or “I give my antique desk to my niece, Sarah.”

Another common way of leaving a gift to charity while leaving the majority of assets to loved ones is a residuary bequest: “I give the balance of my estate (or some percentage of the remainder of my estate), after all other bequests are satisfied, to PETA.”

A contingent bequest is a gift made on condition that a certain event occurs. This kind of bequest is often used to leave gifts to charity. For example, “I give $25,000 to my friend Christina if she survives me—or, if not, to PETA.”

Gifts by Beneficiary Designation

Naming PETA as a beneficiary on bank accounts, retirement accounts, insurance policies, donor-advised funds, and other assets costs you nothing, takes only minutes and is a powerful way to create your legacy for animals. To take the next step, complete a beneficiary designation form from your fund’s administrator.

To designate PETA as a beneficiary of a qualified retirement plan or other financial account, please use the following information:

Legal name: People for the Ethical Treatment of Animals, Inc.
Address: P.O. Box 42516, Washington, DC 20015
Federal Tax ID number: 52-1218336

To learn more about leaving a gift for PETA, request these complimentary resources:

Get Free Resources
To disclose the value of your legacy gift and activate an immediate contribution from the Legacy of Kindness Challenge Fund, tell us about your gift below.

If PETA is already in your estate plans, we extend our deepest gratitude. Your commitment helps make the world a kinder place for animals while making PETA’s work part of your personal legacy. To ensure your future gift unlocks an outright contribution today from the Fund, submit information about your gift here.

Activate Your Contribution

You will make the world a kinder place for animals today
by activating an immediate contribution from our committed sponsors, money that will directly support animals, including helping animals suffering and dying in laboratories, on massive farms, and in the fur industry and ending animal abuse in roadside zoos and other cruel forms of entertainment.

You will inspire other people to support PETA
by allowing us to recognize your long-standing commitment to animals. As always, if you prefer to remain anonymous, we will honor your choice.

You are welcomed into The Augustus Club,
a special community of PETA supporters who believe that legacy gifts are a powerful way to protect animals into the future.

Join the Legacy of Kindness Challenge Today